Facility Feasibility Studies

Glen Park Mixed-Use Development Feasibility Analysis

David Prowler & Associates

MJC completed a market analysis, development feasibility study, and operations proformas for a 40,000 square foot mixed-use project in the Glen Park neighborhood of San Francisco. This project includes fifteen 2-bedroom residential condominiums, a 9,000 square foot public library and a 6,500 square foot grocery store. Jones analyzed development costs and profitability for each project component as well as for the project as a whole. The analysis was used in sales negotiations, to modify project configuration and to qualify for a construction loan.

Malibu Pier Concessionaire Proposal

Leopold Capital Strategies, LLC

MJC was hired by Leopold Capital Strategies to write a comprehensive development and concessionaire proposal in response to the State of California Department of Parks and Recreation’s RFP for a new Malibu Pier concessionaire. For the proposal, Jones prepared a comprehensive operations plan which covered organizational structure, transition strategy from the State, customer service plan, an employee staffing and training plan, a marketing and advertising strategy, a community involvement program, a detailed descriptions of products and services, a pricing policy, an interpretive material and activity plan, an ADA compliance plan, a conservation and environmental awareness plan, a security and safety plan, and a facility maintenance and housekeeping strategy for the operation of the pier. MJC also completed a facility development plan, interpretive plan, a development feasibility study, and operation proformas for the project. The final project includes 9,000 square feet of restaurant and retail space, a surfing museum, a sports-fishing concession, equipment rental, and a bait shop on the historic Malibu Pier. The proposal was selected by the State Department of Parks and Recreation as the successful bid for the concessionaire. The State indicated that the proposal was one of the best they had ever received. Upon project selection by the State, Marie Jones Consulting provided additional consulting services including: public relations assistance; completion of a benchmark comparison analysis of operations and management metrics for five comparable California piers (Santa Monica Pier, Redondo Pier, Santa Barbara Wharf, Santa Cruz Wharf, and Malibu Pier); and market Comps for surfing museums and other area tourist attractions.

Old Mint Feasibility Study

San Francisco Mayor’s Office of Economic Development

This project explored the feasibility of four possible development alternatives for the Old Mint. The Old Mint is 77,000 square foot National Historic Landmark in downtown San Francisco. The City of San Francisco used the study to guide selection of a developer for the facility. The Old Mint is located in a critical within the Mid-Market Redevelopment Project Area, as such the City hopes that redevelopment will contribute to the revitalization of the area. For the study, Marie prepared an overview of current market conditions for office, hotel, event venue, and museum use, and a financial feasibility analysis of four project scenarios to test general feasibility for private and institutional developers. Marie also prepared a resource guide of funding sources for grants and financing to enhance reuse feasibility.

Marie Jones completed this project while a Senior Associate at BAE.

Small Office Building Purchase Analysis

John Peterson Architects

MJC provided real estate advisory services to this small architectural firm interested in purchasing a small office in San Francisco. Specifically MJC completed development proformas and calculated internal rate of return for two small office buildings.

Public Health Institute Feasibility Study

Public Health Institute, Berkeley, CA

This assessment explored the feasibility of a master-leased or purchased co-location project for Public Health Initiative (PHI) headquarters and a number of PHI projects. The assessment explored support for a master leased/owned building among 12 PHI project directors, assessed current real estate lease and for sale markets for office space in Oakland and Berkeley and included a cost benefit analysis of leasing versus buying a building. Finally the report also provided a project timeline and described a number of funding sources available to non-profits for building purchase.

Marie Jones completed this project while she was a Senior Associate at BAE.

The Management Center Feasibility Study

The Management Center, San Francisco, CA

For this project MJC completed a feasibility analysis for an 80,000 square foot non-profit one-stop center that would house a variety of non-profits who provide technology, management, fundraising, board development, consulting services, and training programs to the Bay Area’s non-profit community. The feasibility analysis included interviews with 32 non-profit directors to gage space requirements, interest in, and commitment to the project, case studies of similar non-profit owned/occupied space, a financial feasibility analysis, a risk analysis, a review of ownership and management models, project timeline and development requirements, and a summary of potential funding sources.

9^Th Street Media Coalition Feasibility Analysis

City of San Francisco Office of Community Development

For this project Jones completed development and operating proforma analyses for the 9^th Street Media Coalition’s purchase and rehabilitation of a facility, which it has subsequently purchased.